Ulrich Müller-Funk Prognosen beziehen sich im CRM auf das Kaufverhalten (Kauf –bzw. Zahlungsbereitschaft, Warenkorbanalysen), die Messung von Produktnutzen – bzw. präferenzen, die Marktdurchdringung, Kundenaquise, Erfassung von Kunden-Un-Zufriedenheit (z. B. von…
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